20 Best Digital Marketing Tools for Your Business

As someone who spent the last four years working in digital marketing, I’ve used plenty of apps to make my job a lot easier. This ranges from SEO platforms like Ahrefs to design apps like Canva.

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For this article, I used my first-hand experience and experimentation, along with real user reviews available online, to give you a list of recommended digital marketing tools to use in 2025 and beyond.

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But first, let’s define what digital marketing tools really are, and how I classified digital marketing tools based on their use cases.

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How do we define digital marketing tools?

Any software that helps your business get more customers is a digital marketing tool. It covers a broad range of app categories, including search engine optimization, email automation, and social media management. 

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Since there's no single definition of digital marketing tools, I decided to group similar apps together:

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• Website builders and SEO – for building a website that ranks in search engines and AI chatbots.
• Email & SMS marketing – for engaging customers through email and SMS broadcasts.
• Social media marketing – for creating visually stunning content and posting consistently on social media.
• Customer relationship management – for managing client data and providing great customer services.
• Analytics & reporting – for tracking your digital marketing campaigns.
• AI assistants & marketing automation – for automating some or all parts of your workflow.

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Based on my own experience and online reviews, here are our top picks for the best digital marketing tools.

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Quick overview of the best digital marketing tools

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Best tools for websites and SEO

A website is your digital business card, company profile, and storefront. It’s accessible 24/7, so anyone can learn more about your brand or even buy your product even when you sleep.

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In this section, you’ll find all the tools you need to not only create a website, but also attract organic traffic to it.

Hostinger Website Builder

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Best for: Building a website quickly with AI

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Hostinger Website Builder (HWB) makes creating a website easier than ever. Simply describe your business, and AI will generate a full-fledged website in seconds. Or you can choose from 150 ready-to-use, professionally-designed templates. 

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Either way, you can then customize the layout, visual elements, and content with the easy drag-and-drop editor. It even has a mobile version, so you can edit your website anywhere you are.

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If you go with the Business plan, you’ll also get other powerful AI tools:

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• AI Logo Maker for creating a bespoke logo in minutes.
• AI Image Generator for finding the perfect visuals for your site.
• AI Writer for writing website copy, blog posts, product descriptions, and more.
• AI SEO Tools for optimizing your site for search engines.

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You’ll also gain access to eCommerce features, which allow you to sell up to 600 physical or digital products with no transaction fees. Your profits are all yours.

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Pricing: $11.99/month – $13.99/month; the monthly fees get cheaper if you subscribe for 12, 24, or 48 months

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Key features:

• Great value for money. HWB is one of the cheapest website builders out there, while offering comparable features to industry leaders like Wix and Squarespace.
• Easy website creation. Tell AI to build a website for you or start with a template. Either way, customizing your site is very easy with the drag-and-drop editor. 
• Powerful AI tools. It provides a wide range of AI tools I haven’t found in other website making tools.

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Drawbacks:

You can’t migrate a website created with HWB to other platforms like WordPress, Wix, or Squarespace. So, once you go with Hostinger Website Builder, you’re kinda stuck with them forever. 

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Shopify

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Best for: Creating and growing an online store

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Hostinger Website Builder does offer eCommerce features. But it’s not exactly an eCommerce platform like Shopify, which gives out its entire focus, dedication, and resources to helping people build and grow their online store(s).

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Similar to HWB, Shopify has an AI website builder and a drag-and-drop editor that make it easy to create the online store you always wanted. It also offers more than 250 design templates, all specifically made for eCommerce sites.

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Upon signing up, there’s a step-by-step guide to set up your store. You’ll be asked to add your first product, design your site with AI or premade themes, add a custom domain name, as well as set your shipping rates (if you sell physical items) and payment methods.

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If you run an offline store, or if you want to join festivals and markets, there’s also a point-of-sale (POS) system to manage in-person sales, process payments, and track inventory across both your online and offline channels.

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Workflow automation is another feature I like. It lets you run repetitive tasks on autopilot, like sending checkout confirmations, hiding out-of-stock items, and reordering low supplies, and much more.

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Pricing: $1 for the first 3 months, then $25/month – $2,300/month

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Key features:

• Unlimited products. Unlike HWB, you can sell as many products as you want with Shopify.
• POS system. Simply install the Shopify POS app on your tablet and smartphone, and you’re ready to receive orders at your store or offline events.
• eCommerce automation. Automate tasks that are taking away your time, like hiding sold out products, sending emails for order confirmation, and more.

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Drawbacks:

The monthly pricing is much more expensive than Hostinger Website Builder. Shopify also charges transactional fees for every sale, which could make your profit run thin.

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Ahrefs

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Best for: Optimizing your site for search engines

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Now that you have a website, what’s next? Well, it’s time to bring in organic traffic with a search engine optimization (SEO) tool.

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Ahrefs is a tool that enables you to optimize every facet of your SEO efforts. From finding the right keywords people are using to discover products or services similar to yours, to taking a peek at your competitor’s strategy, it’s all there.

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AI Content Helper makes it easy to optimize your blog posts for both users and search engines. As you write, AI will give suggestions to improve your convent, making sure it answers user search intent and covers the topic in depth.

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What’s more, Ahrefs offers technical audit tools, so you’ll know if there’s something wrong with your site that could lead to a bad user experience—like broken pages or slow load times and how to fix them. 

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The only downside is the pricing, which could be expensive for small businesses. But no worries, as Ahrefs offers tons of SEO tools you can use for free:

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• Keyword Generator for discovering keyword and topic ideas.
• SERP Checker for analyzing the top results for any given keywords.
• Broken Link Checker for finding links that don’t work on your site.
• Website Traffic Checker for estimating the organic visits of any page or URL (for competitor analysis).

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Although these tools come with some limitations, they’re a great place to start. You get to try everything Ahrefs has to offer before subscribing to one of the paid plans.

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Pricing: $29/month – $1,499/month

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Key features:

• On-page optimization tools. Find keywords your target customers are using, create content that matches their intent, and make sure your site is free from technical issues.
• Strong competitor analysis. Analyze the traffic, backlink profile, and best-performing content of your competitors. This way, you can learn from their success.
• Google Search Console integration. Connect your GSC account with Ahrefs, so you can monitor everything without jumping between tabs.

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Drawbacks:

There’s no free trial, so you can’t really try Ahrefs before committing to the paid plan. Although it does offer a suite of free SEO tools with some limitations.

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Mangools AI Search Grader 

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Best for: Analyzing brand visibility on AI engines

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AI Search Grader is a generative engine optimization (GEO) tool by Mangools. It enables you to see how well (or how poor) your site performs on AI search engines, including ChatGPT, Gemini, Claude, DeepSeek, and Llama.

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To get started, you don't need an account. Just enter your brand name and niche, and the tool will then give you an AI Search Score (0 – 100) based on factors like how often your website appears on AI-generated responses and its average ranking.

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You’ll also see all prompts in which your brand is mentioned when users perform an AI search. This helps you understand better what keywords, phrases, or questions people use to discover your product or service.

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The best part? AI Search Grader is completely free to use. Although you need to create an account first (don’t worry, it’s free) to access all available AI models.

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Pricing: Free

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Key features:

• Totally free to use. Evaluate your brand’s visibility on AI search engines without spending a dime.
• Supports six AI models. When you enter your brand name, the tool will perform analysis across ChatGPT, Claude, Gemini, DeepSeek, Llama, and Mistral Small.
• Part of the Mangools ecosystem. You can combine AI Search Grader with other SEO tools offered by Mangools, like KWFinder and SERPChecker, to optimize your site for traditional and AI search engines.

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Drawbacks:

One thing I feel could be improved is the fact that you can’t really access AI Search Grader from the main Mangools dashboard. Hopefully it will be sorted out in the near future.

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Best tools for email & SMS marketing

Once you’ve pulled in organic traffic to your website, it’s time to nurture them further with email and SMS marketing.

Mailchimp 

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Best for: Launching email marketing campaigns

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You don’t own your website visitors (both organic and paid). But you own those who have subscribed to your email list. Why? Because when they surrender their email address, these users have given you permission to communicate with them on a personal level. 

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You can directly send birthday wishes, offer discounts, and promote new products without being subject to the algorithms of other platforms. And since your brand is constantly in their inbox, it will be the first one they’ll remember when they’re ready to make a purchase.

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That’s the power of email marketing, and Mailchimp is the best tool for the job. Whether you want to design a beautiful email, segment your subscriber list, and schedule your weekly newsletter, it has everything you need.

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However, automation is the real standout feature of Mailchimp. It lets you connect with other apps in your martech stack, and automate your entire email marketing workflow. For instance, if you run a Shopify store, you can automatically send a reminder to users who abandoned the cart. Or send a confirmation email every time someone completes a payment.

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Pricing: Free to send 1,000 emails per month and store 500 contacts; paid plans between $10/month – $1,600/month

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Key features:

• Intuitive email builder. Design a beautiful email easily with the drag-and-drop editor. Drag elements into place, edit the content, play around with different colors and fonts, and more.
• Email marketing automation. Schedule email blasts to be sent at specific times. Or automatically send trigger-based emails, like when a user signs up, adds a product to card, or completes a payment.
• 300+ app integrations. Mailchimp supports various payment processors, marketing tools, and social media platforms.

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Drawbacks:

Numerous online reviews suggest that Mailchimp’s customer support is slow to respond at times. The email customization options are also pretty limited.

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SimpleTexting 

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Best for: Sending SMS blasts

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Launching your SMS marketing campaigns is easier when you have a reliable automated texting service like SimpleTexting.

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Like the name says, this tool is pretty simple to use. When you sign up, you’ll instantly see several tutorial videos to help you get started in no time. SimpleTexting also has a super intuitive interface that makes it easy to find all the features you need.

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You can start by creating custom opt-in forms to build your subscriber list. After that, segment your audience into several groups based on their demographics (like age or gender). This data helps you send personalized SMS campaigns that cater to each buyer persona. 

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Besides SMS blasts, you can also start two-way conversations to connect deeper with your customers. And if you’re short on words and you're not sure what to reply, easily turn to the AI writing assistant for help.

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And finally, the analytics dashboard shows the performance of your SMS campaign:

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• Subscribers report. How many people subscribed or unsubscribed to your SMS list.
• Campaigns report. How many text messages you've sent and received. If your SMS contains a link, you can also track its clicks.

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Pricing: Start at $29/month for a toll-free number, and $39/month for a 10-digit local number

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Key features:

• Custom opt-in forms. Collect any customer info you want with custom fields, and use the data to group similar users together.  
• Mass texting. Send SMS or MMS messages to hundreds or even thousands of people in one go.
• Detailed analytics. See the performance of your SMS campaigns. Gain access to important metrics like successful (and unsuccessful) delivery, new subscriptions (and unsubscriptions), and link click-through rate.

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Drawbacks:

SimpleTexting charges you an extra $20/month for every team member you invite to the platform. If you have a big team, this could get real expensive real fast.

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Best tools for social media & content creation

Social media platforms are visual-heavy (at least most of them).

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Luckily, the following tools make it easy to create eye-catching Instagram posts or scroll-stopping TikTok videos, even if you don't have any designing or video editing skills. 

Canva

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Best for: Designing social media posts

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I’m a terrible designer. No matter how hard I try, it’s just not for me. But even a noob like me can easily create beautiful social media posts with the help of Canva. 

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It offers design templates you can use for different platforms and post types, ranging from Instagram posts, reels, and stories to Facebook ads and LinkedIn carousels. All you have to do is pick a design you like, and customize it to your liking.

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And you don’t need design skills to do that. With its drag-and-drop editor, you can easily edit the existing content and visuals. If you want to add new stock photos, graphics, or charts, simply drag them to place.

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The best part? You get all those goodies for free. Although you’re limited to basic templates and 5GB of storage. If you want access to its premium designs and even higher storage, you’ll need to buy a paid plan.

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Pricing: Free for basic templates and 5GB of storage; Canva Pro costs $12.99/month for one person, while Canva Teams starts at $13.50/month/user.

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Key features:

• 2M+ design templates. Choose from millions of stunning designs for various social media posts, whether it’s an Instagram story, LinkedIn carousel, or Facebook ad.
• Drag-and-drop editor. Drag elements into place, arrange the layout, edit the text, and you're all set.
• Free stock photos and graphics. Never run out of visual options. Gain access to over 4.5 million stock images and graphics you can use for free.

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Drawbacks:

Most Canva users rely on templates. So if you don't edit heavily, there’s a high chance that your design looks similar to others.

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Figma Buzz

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Best for: Creating brand assets

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At my previous company, I worked with around 20 people. Only 3 of them were designers. So you can imagine their workload—one designer could handle custom visual requests from around 6 or 7 people at a time.

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And the result wasn’t great. Image requests took extremely long, and our designers worked extra hours just to get things done.

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This is where a tool like Figma Buzz can make a real difference. It allows designers to create templated brand assets for social media posts, display ads, brochures, and more. As such, when someone needs a new design, they can simply take an existing asset and customize it themselves.

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If you don’t have any designer in your team, you can also start with a template. The customization options are also much more advanced than Canva. Although it also means that you’ll need some time to get familiar with all the design tools.

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Pricing: Free for personal use; paid plans cost $5/month – $90/month

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Key features:

• Brand asset templates. Get ready-to-use templates for social media posts, digital ads, printed materials, and more. 
• Advanced customization. Have the freedom to customize each element of your design.
• Access control. Decide which parts of your assets are editable and which aren’t to make sure all designs stay on brand.

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Drawbacks:

Figma Buzz offers more flexibility, but it’s also a lot more complex than Canva, making it more suitable for professional designers.

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Buffer

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Best for: Scheduling social media posts

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If you need a tool to manage multiple social accounts, Buffer is your best bet. It allows you to integrate your Instagram, Facebook, X, TikTok, and YouTube accounts in one place. 

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Once connected, start scheduling posts for each channel, so you can plan your content calendar better and post more consistently. Short on words? Use the AI assistant to generate social media posts in minutes. You can even ask AI to adapt a unique tone and style for each social channel.

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Buffer also has a centralized reporting dashboard. You’ll see key metrics for each connected profile at a glance, such as engagement rates (likes, comments, shares), reach, impressions, and audience growth over selected time periods.

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The free version allows you to connect up to 3 social channels and schedule 10 posts per channel. If you need more, the paid plans start at just $6/month.

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Pricing: Free for 1 user account and 3 connected channels; paid plans cost $6/month – $12/month

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Key features:

• Rich social media support. Beyond popular channels like Instagram, YouTube, TikTok, and Facebook, you can also connect your Bluesky and Mastodon accounts.
• Social media management. Schedule posts for all your social media channels and track their performance in one dashboard.
• AI writing assistant. Let AI write engaging social media posts for you to save time.

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Drawbacks:

Buffer lacks advanced social media marketing features like social listening. There's also no suggestion for the best time to post.

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Best tools for customer relationship management

So you’ve implemented SEO best practices and built following on your social media profiles. And now, leads start to come in regularly. 

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But how do you turn them into customers? And more importantly, how can you keep existing clients coming back for more? For that, you’ll need the best CRM software.

HubSpot

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Best for: Attracting and converting leads

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Hubspot is the most popular CRM platform for a reason. It's feature packed with marketing, sales, content, and customer support tools, so you manage your entire customer lifecycle in one integrated software.

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The Marketing Hub has everything you need to bring in leads. Want to create SEO content? There's an AI writing assistant to ease the job. Looking to capture leads? Easily create landing pages and forms with a drag-and-drop builder. You can also automate email sequences to engage with prospects.

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Once you gather qualified leads, use the sales automation and quoting functions to close deals. For existing clients, stuff like ticketing, live chat, and knowledge bases are super useful for providing exceptional service and building lifelong relationships.

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Pricing: Free for 2 users; the Marketing Hub plans cost $20/month/seat – $3,600/month for 5 seats (additional seat costs $75/month/user)

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Key features:

• Complete toolkit. Get all the tools you need to attract leads and turn them into lifelong customers.
• Unified customer data. Marketing, sales, and CS teams can access the same customer records to prevent data silos.
• Marketing automation. Automate your whole marketing workflow from start to finish.

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Drawbacks:

With so many features, the dashboard can be a little hard to navigate. HubSpot’s pricing is also too expensive for small teams with a limited budget. 

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Zendesk

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Best for: Automating CS responses

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If HubSpot has too many features for your needs, and you simply want a tool that focuses on the customer service part, then Zendesk is a great option. It’s basically a ticketing system platform designed to streamline CS operations.

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Zendesk keeps customer inquiries and complaints from various channels—email, live chat, social media, and phone—in one central inbox. As such, your CS agents can track, prioritize, and resolve issues more effectively.

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It also offers features that make your CS agents’ lives much easier. For example, there’s an AI agent (answer bot) that analyzes your knowledge base to understand the full context, before suggesting or sending relevant replies to customer queries. 

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The AI agent will also sum up each conversation after the shift ends. So the new guy can quickly understand what’s happening without reading the whole thing.

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Workflow automation is another thing I like. It lets you automatically assign new tickets to free agents, so your CS team won’t get overwhelmed. You can also close tickets automatically after a certain period has passed to keep your inbox clean.

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Pricing: $25/month/agent – $149/month/agent

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Key features:

• Response templates. Set up templated answers for commonly asked questions about your business. 
• AI agent. Take some load off your human agents. Let AI send auto replies and summarize each conversation to keep everyone on the same boat.
• Centralized ticketing system. Monitor user inquiries and tickets from various channels (email, live chat, and social media) in one inbox. 

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Drawbacks:

Zendesk has no free version. Also, the per-agent pricing structure can be expensive for small businesses.

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Kommo 

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Best for: Connecting with customers through various chatting apps

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Kommo is what you get when you combine HubSpot and Zendesk. It has the perfect blend of sales pipeline management and multi-channel customer support in one simple and user-friendly app.

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The visual pipeline allows you to track every lead as they move through your sales process. This goes from the initial contact all the way to when the deal is closed. 

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Through the conversational inbox, you can communicate with users through channels they already use. Those include email, SMS, live chat, and chatting apps like WhatsApp, Instagram, Facebook, Skype, and Telegram. 

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Oh, and if you don’t have the time and manpower to reply to each incoming chat one by one, use Salesbots to send auto replies based on a specific keyword or workflow.

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Pricing: $15/month/user – $45/month/user for 6 months

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Key features:

• Multi-channel support. Connect your WhatsApp, Instagram, and other social media accounts, and start managing customer interactions from one dashboard.
• Salesbots. Set up automated responses and let Salesbots automatically reply to incoming chats.
• Visual pipeline. Monitor leads as they go through each stage of the sales journey.

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Drawbacks:

With no monthly-based pricing, Kommo requires long-term investment. If you want to use this platform, you’ll have to subscribe for at least 6 months.

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Best tools for analytics & reporting

Tracking your digital marketing campaigns is crucial, so you’ll know exactly what works, what doesn’t, and what you have to do next.

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Here are the best tools for marketing analytics.

‍Google Analytics

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Best for: Analyzing user behavior on your site

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I’ll be honest with you, Google Analytics isn’t exactly easy for beginners. Even the most experienced SEOs are still struggling with the setup. But once you master it, it will be worth the time and effort.

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Why? Because Google Analytics offers some of the most powerful and comprehensive website analytics capabilities out there. And you know what's crazy? This tool is completely free. 

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GA gives you insights into your audience behavior. You'll know for sure how visitors ended up on your site in the first place. Did they type your brand name directly? Or did they find your URL on other sites or social media platforms?

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It also helps you track what people did while browsing your site. Did they click a button or link? Did they spend a long time reading one of your blog posts?

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With all this data, you'll be able to refine your strategy to better engage your target audience. And more importantly, convert them into loyal customers.

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Pricing: Free

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Key features:

• Real-time report. Get insights into user activity as it happens. You’ll see the total number of active users, which page they view, and what actions they take.
• Audience behavior analysis. Know exactly where traffic comes from, whether it’s direct, organic, or paid, and what each visitor does while browsing your site. 
• Sales tracking. Monitor your website’s conversion rate, total order value, total customers, and more.

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Drawbacks:

Setting up a GA account for the first time can be really complicated, even for seasoned marketers.

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Usermaven

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Best for: Tracking website events with cookieless pixels

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If you feel that Google Analytics is too complex for you, Usermaven offers an easier website tracking alternative. 

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To start, copy the tracking code and paste it to your website’s HTML header. By doing so, the tool would be able to track all events that are happening inside your site, like button clicks and form submissions. And if you want to protect user privacy, there's an option to add cookieless tracking pixels, too.

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In terms of website analytics and reporting, Usermaven shows you key metrics like:

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• Traffic overview – your site's total visitors, page views, and total sessions.
• Traffic sources – which channels bring the most visitors.
• Top pages – your best-performing content in terms of total views, scroll depth, bounce rate, and time on page.
• Conversion goals – unique and total users, conversion rate, and monetary value for each conversion goal (like user signups, clicks, and purchases).
• Devices & locations – what devices your customers use the most, and which countries they reside.

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Still feel it’s too complicated? Easily ask Maven AI what data you need, and it will break down the information in a way that makes sense. 

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The only thing Usermaven lacks is a free version. So if you’re limited on budget, be prepared to dive deep into Google Analytics.

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Pricing: $14/month – $469/month

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Key features:

• Event tracking. Track every button and link clicked, page opened, and form submitted on your website.
• Customer segmentation. Manage and segment customer data (visitors, users, and companies) into groups based on their demographics and behavior.
• Maven AI. Let AI simplify data about website performance and user behavior for the less tech-savvy product and marketing teams.

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Drawbacks:

Usermaven is a premium product. If you’re not ready to invest in a paid tool yet, I suggest going with Google Analytics.

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Best tools for marketing automation 

If you use multiple digital marketing apps, automation tools allow you to make them work together seamlessly. 

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Below, we’ll talk about some of the best marketing automation apps for different use cases.

Zapier

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Best for: Automating business process

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Zapier is one of the oldest (and also one of the best) automation software. It supports more than 7,000 apps across categories like sales and CRM, human resources, marketing, productivity, and more. 

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With such a rich app library, Zapier makes it possible to automate not just your digital marketing workflow, but also your entire business process. You can connect any apps you use, and create automated workflows (called "Zaps") that trigger actions in one app based on events in another. 

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Let’s say you get a new lead from your Google ad campaign. With Zapier, you can automatically add their record to your CRM, send them a personalized welcome email, and then notify your sales team via Slack – all without manual intervention.

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By automating those repetitive tasks, you’ll have more free time for meaningful work (or vacation).

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This platform also supports over 300 AI tools. So theoretically, it’s possible to build your own AI chatbot for customer support or internal use.

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Pricing: Free for unlimited Zaps, but limited to just 2 steps; paid plans cost $29.99/month – $103.05/month

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Key features:

• Generous free plan. You can create unlimited Zaps for free. Although you’re limited to just 2 steps per Zap.
• 300+ AI tools. Build your own AI chatbot capable of answering user questions and resolving their issues.
• 7,000+ everyday apps. Integrate your marketing, CRM, and productivity apps, and automate your entire business workflow.

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Drawbacks:

Although Zapier is pretty generous with its free version, some apps like Salesforce, Shopify, Google Workspace, and Zendesk are only available on the premium plans.

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Boltic

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Best for: Syncing data across different apps

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Boltic is a great Zapier alternative if you want to combine workflow automation with data management. 

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You can perform database queries like inserting, selecting, updating, and deleting records directly in your workflows. And with the latest improvement, the time it takes for Boltic to execute your query has reduced significantly to just under 3 seconds.

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That means when there’s a data change, it will be synced across all your connected apps almost instantly.

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For example, you can create a workflow to instantly update customer records in HubSpot and Mailchimp each time they change their shopping address in your eCommerce store. As a result, every app in your system will have the correct and updated information without you having to do manual work.

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Although the app library isn't as large as Zapier, Boltic still has native integrations with more than 100 business apps, including the likes of Slack, Gmail, Mailchimp, HubSpot, and Zendesk, as well as major databases like MongoDB, MySQL, PostgreSQL, BigQuery, and ClickHouse.

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Pricing: Free for 90 days; paid plans cost $69/month for 2 team members – $199/month for 5 team members

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Key features:

• 250+ workflow templates. You don’t need to start from scratch. Build your workflows easily with ready-made templates.
• Real-time data sync. Whenever there’s a data change, Boltic will synchronize the updates across your connected apps in seconds.
• AI integrations. Automate repetitive tasks using major AI tools like Grok, OpenAI, and Claude. And with Boltic MCP, connecting your AI assistant with apps you love is easier than ever.

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Drawbacks:

Boltic doesn’t offer a free plan that lasts forever (only 3 months). The paid plans are also more expensive than Zapier.

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ActiveCampaign

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Best for: Automating email campaigns

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ActiveCampaign is more than just an email marketing platform. It has some of the most powerful marketing workflow automation I’ve ever seen.

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With hundreds of automation triggers and actions, including conditional logic (if/then/else), split testing of entire automation paths, and goal setting, you can automate the entire customer journey. 

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From sending welcome series and weekly newsletters to abandoned cart reminders and follow-ups, it’s all possible.

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And if you’re having a hard time setting up your own workflow, there’s an AI automation builder you can call upon anytime. Just tell AI what you want to achieve, and it will suggest the best triggers, actions, and conditions tailored to your specific objective.

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Pricing: $15/month – $1,169/month

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Key features:

• AI-powered automation. Tell AI what goals you want to achieve, and it will build the perfect email sequence workflow for you.
• Predictive sending. Let AI suggest the best time to send your emails for a higher open rate.
• 900+ app integrations. Seamlessly integrate ActiveCampaign with other marketing tools in your tech stack.

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Drawbacks:

ActiveCampaign isn’t suitable for beginners, considering the range of features offered and the fact that it’s a premium product.

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Best AI-powered digital marketing tools

In this section, you’ll find digital marketing tools that leverage AI to help you become more productive. You can do stuff like writing SEO content, creating ads, and even managing administrative tasks easier and faster than ever.

Writesonic

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Best for: AI-assisted content writing

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Writesonic is an AI tool that lets you churn out more blog pieces in a shorter amount of time. Now, for obvious reasons, I don’t recommend you to rely 100% on AI to write content. But it’s a good place to start if you don’t have your own content team.

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Simply enter a topic, choose the language, and upload your writing guidelines (if you have any). If you don’t, Writesonic will perform extensive research on the top-ranking pages, and it will then suggest the best keywords to target and the best headings to use.

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Once done, AI will then generate your article, which is already optimized for both search engines and generative AI engines. All there’s left for you is to fine tune the content further with your own unique voice and writing style, and you’re ready to go.

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Pricing: $20/month – $499/month

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Key features:

• AI Article Writer. Generate an article that follows SEO best practices in under five minutes.
• SEO Checker. Get suggested word count, keywords, and headings as you write a content piece.
• AI Traffic Analytics. Track how many visitors find your blog post from AI engines like ChatGPT, Claude, and Gemini.

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Drawbacks:

The quality of the AI-generated content is better than most AI chatbots, but still not as good as human-written content. 

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Omneky

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Best for: Creating ad assets

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Advertising requires a team effort. You’ll need a copywriter, graphic designer, and campaign manager, at the very least. But what if you’re running a one-man business? This is where a tool like Omneky comes in handy.

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It’s an AI assistant that helps you create ad assets (including the copy and visuals), launch ads on various channels, and track your campaigns. All in one place. No more hiring expensive freelancers or spending countless hours crafting ad copy and designing visuals yourself.

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Simply tell AI what campaign you want to create, upload your logo and product images or videos, and it will generate multiple ad variations for different channels. After that, select a version you like, add your personal touch, and your campaign is ready for launch.

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Pricing: $25/month – $99/month

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Key features:

• Smart ad generation. Let AI analyze your past ads and generate creative assets that resonate with your brand.
• Campaign launcher. Create, launch, and manage hundreds of different ad variations for different marketing channels in one app.
• Automated reporting. Get AI-powered performance insights and budget recommendations for optimal return on investment (ROI).

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Drawbacks:

Omneky isn’t the easiest tool to set up for beginners. Also, you’re limited to just one brand across all available plans. If you run an agency that works with multiple brands, you’ll have to go with the custom-priced Enterprise plan.

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Smartsheet

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Best for: Remote team collaboration

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Smartsheet is a digital workspace for remote teams to collaborate more effectively regardless of where they live. 

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The interface reminds me a lot of Google Spreadsheet. If you use that Google product, you'll have no problem using this tool. Its collaboration features enable seamless team communication – you can assign tasks and share files to work together on projects in real-time.

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The AI assistant is pretty helpful, too. You can use it to summarize sheets, analyze data, and even generate formulas for complex calculations. The last feature is very helpful for project budgeting, sales forecasting, and any other data-driven tasks.

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Pricing: $12/month/member – $24/month/user

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Key features:

• Workspace templates. Don’t waste time starting from scratch. Choose one of the 100 templates to set up your workspace in no time.
• Smartsheet AI tools. Let AI analyze and summarize important data, so you can make accurate data-driven decisions.
• Workflow automation. Send auto reminders so you won’t miss a deadline, and automate tasks that are taking away your precious time, such as requesting approvals and generating documents like invoices and POs.

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Drawbacks:

There’s no option to add multiple tabs in a single sheet like what you’d get in Google Spreadsheet.

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How to optimize marketing campaigns in the era of AI?

Digital marketing isn’t what it used to be, thanks to the emergence and fast development of artificial intelligence. 

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These days, people rely more and more on generative AI like ChatGPT or Perplexity to find any information they need. Not to mention, Google also has AI Overviews that sum up search results for a given query, so users won’t have to click web pages.

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So, optimizing your website for users and search engines is no longer enough. You now also need to optimize for generative AI engines using tools like Mangools AI Search Grader and Writesonic.

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If used correctly, AI tools can also help you perform tasks much faster. You can use tools like Boltic to connect your AI assistant with third-party apps you use, and automate your entire digital marketing flow.