Top 20 Alternatives and Competitors of Klaviyo
4.6
(320 Review)
As businesses seek robust email marketing and automation platforms, Klaviyo has been widespread. However, due to pricing or specific features, it's not always the perfect fit for everyone. You're in the right place if you're searching for alternatives that offer comparable or even enhanced functionality. This guide will explore the top alternatives to Klaviyo that cater to various business needs. Whether seeking more affordability, advanced customization, or better integrations, these tools will help you maximize your email marketing and automation efforts.
Best Klaviyo Alternatives
Several platforms offer similar or enhanced features if you're looking for powerful alternatives to Klaviyo for your email marketing needs. From better pricing options to advanced automation capabilities, these Klaviyo alternatives can help boost your marketing efforts and streamline your business processes.
Boltic
5
(450 Review)
Boltic is an enterprise-grade platform designed to streamline workflows and supercharge data operations. Its robust Workflow Engine allows users to visually build and automate processes using custom schedules, control flows, and pre-built templates. Boltic’s cloud integrations extend functionality, offering seamless connections to third-party services, including popular tools like Hubspot, Jira, and Mailchimp. For businesses seeking alternatives to Klaviyo, Boltic provides dynamic data streams and real-time data syncing, allowing enterprises to capture and act on critical customer data effortlessly. Its serverless infrastructure, synthetic monitoring, and automation capabilities empower organizations to optimize performance and decision-making.
Mailchimp
4.9
(320 Review)
Mailchimp is a well-established Klaviyo alternative that offers user-friendly email marketing tools for businesses of all sizes. Its features include customizable templates, A/B testing, audience segmentation, and marketing automation. Ideal for smaller businesses, Mailchimp provides seamless integration with other platforms and supports multi-channel marketing efforts, including social media and landing pages. With various pricing plans, including a free tier, Mailchimp is cost-effective for those with fewer contacts. However, its segmentation capabilities may fall short of more significant, complex marketing needs than Klaviyo's advanced automation features.
Omnisend
4.8
(260 Review)
Omnisend is tailored for eCommerce businesses looking for an alternative to Klaviyo. It offers omnichannel marketing via email, SMS, and push notifications. Its pre-built automation workflows, such as cart recovery and product recommendations, simplify the marketing process. With robust segmentation tools, Omnisend allows users to create personalized customer journeys. The platform provides a free plan with limited features, making it accessible for smaller brands. However, mastering its full potential may take time, especially for businesses that use its advanced automation tools to their fullest extent.
ActiveCampaign
4.7
(340 Review)
ActiveCampaign is known for its powerful automation and CRM integration, making it a solid Klaviyo alternative for businesses seeking deep customer engagement. Its automation builder allows users to create intricate workflows and send targeted messages across various channels, such as email and SMS. While ActiveCampaign offers a comprehensive suite of features, its pricing is based on the number of contacts, which may need to be more budget-friendly for smaller companies. However, for businesses looking for advanced marketing tools with robust segmentation and CRM capabilities, ActiveCampaign is a top choice.
Brevo (formerly Sendinblue)
4.6
(310 Review)
Bravo is an affordable Klaviyo alternative that offers email marketing, SMS, and chat features. Its pricing model, which charges based on emails sent rather than contacts, makes it a cost-effective solution for small and medium businesses. The platform’s intuitive automation workflows help streamline customer engagement. While Brevo’s free plan is generous and offers essential features, its automation and segmentation options are more straightforward than Klaviyo’s. It’s an excellent choice for those needing basic email automation without complex segmentation or targeting requirements.
Drip
4.5
(320 Review)
Drip is designed specifically for eCommerce businesses, positioning itself as a strong Klaviyo alternative. The platform’s advanced automation tools, including behavior-based triggers and personalized workflows, make it ideal for companies focused on customer retention. Drip's detailed analytics allow users to track customer journeys and optimize campaigns. Though its pricing aligns with Klaviyo, Drip excels in delivering tailored experiences for eCommerce brands. However, smaller businesses may find the platform too complex for their basic marketing needs.
Constant Contact
4.4
(350 Review)
Constant Contact is a straightforward Klaviyo alternative that focuses on ease of use for small businesses. It's ideal for beginners and has features like email automation, list management, and customizable templates. The platform also integrates social media, making it a versatile tool for simple marketing campaigns. Although Constant Contact is user-friendly, its automation capabilities are less advanced than Klaviyo's. Businesses needing more detailed customer journeys or advanced segmentation might find their feature set limited.
GetResponse
4.3
(290 Review)
GetResponse is a comprehensive email marketing platform offering more than email campaigns. It is an all-in-one marketing solution with features like webinars, auto-funnels, and advanced analytics. GetResponse's automation features make it a competitive Klaviyo alternative, particularly for businesses looking to nurture leads through sales funnels. Its pricing is flexible, but it may have sophisticated segmentation different from Klaviyo's. It’s a good option for businesses wanting a multi-channel approach to marketing, especially those integrating webinars into their strategies.
HubSpot
4.6
(250 Review)
HubSpot offers a powerful CRM and marketing automation platform, making it a versatile alternative to Klaviyo. By integrating email marketing, CRM, and customer service tools, HubSpot allows businesses to manage all aspects of customer interaction in one place. Its free plan particularly appeals to smaller companies, although more advanced features come at a premium. HubSpot is ideal for businesses looking for a complete marketing suite, but its pricing may be high for startups or those with smaller budgets. It's best suited for companies with diverse marketing needs beyond email campaigns.
Listrak
4.5
(190 Review)
Listrak is a high-end Klaviyo alternative specializing in marketing automation for eCommerce businesses. Its AI-powered product recommendations, detailed segmentation, and behavioral triggers make it an excellent choice for brands looking to optimize customer retention and personalization. Listrak’s deep integration with eCommerce platforms helps businesses scale their marketing efforts. However, its advanced features and pricing model may overwhelm smaller businesses. Listrak is better suited for established brands looking to enhance their email and SMS marketing campaigns with data-driven strategies.
AWeber
4.2
(190 Review)
AWeber offers a simple, easy-to-use alternative to Klaviyo, especially for small businesses and freelancers. It provides all the tools for effective email marketing, such as templates, automation, and segmentation. AWeber’s drag-and-drop editor makes creating campaigns straightforward for users with limited technical skills. While AWeber doesn’t offer the same advanced features as Klaviyo, it’s a cost-effective option for those just starting in email marketing. It’s ideal for users looking for simplicity rather than complex marketing automation.
Campaign Monitor
4.6
(310 Review)
Campaign Monitor is another Klaviyo alternative that emphasizes simplicity and beautiful email designs. With a drag-and-drop email builder and customizable templates, it allows users to create visually appealing campaigns quickly. The platform also includes essential automation tools like drip campaigns and audience segmentation. Although its feature set is not as advanced as Klaviyo's, Campaign Monitor’s focus on design makes it an excellent choice for businesses that prioritize aesthetics in their email marketing efforts.
ConvertKit
4.5
(260 Review)
ConvertKit is a creator-focused email marketing platform that offers simple automation tools for bloggers, influencers, and small business owners. It’s an excellent Klaviyo alternative for individuals and small teams seeking basic automation, segmentation, and audience-building features. ConvertKit’s visual workflow builder allows users to set up email sequences effortlessly. However, ConvertKit's features may feel limited for businesses needing more complex marketing strategies or multi-channel campaigns. It’s best suited for managing email lists and growing audiences without heavy technical tools.
Dotdigital
4.2
(180 Review)
Dotdigital is a high-end Klaviyo alternative for more prominent businesses seeking advanced marketing automation. It offers many features, including personalized email campaigns, SMS, and customer data platforms (CDPs). Its strength lies in managing complex marketing workflows across multiple channels. Dotdigital’s pricing may be prohibitive for smaller businesses, but it's a strong choice for those looking for enterprise-grade features. It’s beneficial for companies needing deep customer insights and tailored marketing strategies.
Insider
4.1
(160 Review)
Insider is a powerful marketing platform designed to help businesses deliver personalized customer experiences across various channels. Its AI-driven segmentation and predictive analytics allow companies to tailor campaigns to specific user behaviors, optimizing engagement and conversion rates. Insider supports email, SMS, push notifications, and more, making it a versatile alternative to Klaviyo for omnichannel marketing. Businesses looking for Klaviyo alternatives will find Insider's robust personalization features, real-time tracking, and cross-channel automation tools beneficial for scaling campaigns. The platform helps boost customer engagement through individualized experiences, ultimately enhancing user retention and revenue growth.
Bloomreach
4.2
(251 Review)
Bloomreach is a digital experience platform focusing on personalization, customer journey optimization, and commerce solutions. Integrating AI and machine learning helps businesses deliver personalized product recommendations and content through various marketing channels. Bloomreach offers a unified view of customer data, making it an excellent alternative to Klaviyo for eCommerce-focused businesses. With features like email marketing, web personalization, and product search optimization, Bloomreach empowers businesses to create seamless and tailored experiences. It benefits companies looking to elevate their online store performance while keeping customers engaged through personalized interactions.
Ortto
4.1
(210 Review)
Ortto (formerly Autopilot) is a customer journey automation platform that helps businesses create personalized experiences through targeted marketing campaigns. It offers email, SMS, and social media integrations, providing businesses with a comprehensive marketing solution. Ortto’s visual journey builder, like Klaviyo's, makes it easy to map customer interactions. This platform is perfect for businesses seeking Klaviyo alternatives that offer multi-channel communication tools with advanced analytics. Ortto focuses on increasing customer lifetime value and optimizing marketing strategies, making it ideal for companies looking to scale through personalized, data-driven engagement.
Iterable
4.5
(150 Review)
Iterable is a powerful growth marketing platform that enables businesses to create omnichannel marketing campaigns. Its intuitive drag-and-drop builder, real-time personalization, and automation tools make it a strong contender as a Klaviyo alternative. Iterable supports email, SMS, push notifications, and direct mail, offering wide-ranging customer outreach capabilities. Its focus on personalization, engagement, and flexibility makes Iterable an excellent option for companies looking to expand their marketing efforts. Iterable’s robust analytics also provide valuable insights into campaign performance, enabling businesses to refine their strategies and maximize ROI.
Postscript
4.1
(160 Review)
Postscript is an SMS marketing platform built specifically for eCommerce businesses. It offers a unique alternative to Klaviyo for brands focused on mobile marketing. Postscript allows enterprises to create personalized SMS campaigns, manage subscriber lists, and automate messages based on customer behavior. It integrates seamlessly with popular eCommerce platforms like Shopify. With features such as segmentation, real-time analytics, and drip campaigns, Postscript is a powerful solution for businesses looking to engage customers through text messaging. Its focus on SMS marketing makes it an attractive Klaviyo alternative for mobile-first customer engagement.
Avada
4.3
(230 Review)
Avada is a comprehensive marketing automation platform designed for eCommerce businesses. It offers features like email marketing, SMS, and push notifications, helping companies to automate customer communication. Avada’s pre-built templates and automation workflows, similar to Klaviyo, make setting up and launching campaigns quickly easy. Businesses seeking alternatives to Klaviyo will appreciate Avada's focus on increasing sales through personalized, automated marketing. Avada empowers businesses to effectively engage customers and drive conversions with tools like abandoned cart recovery, product recommendations, and detailed analytics.
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Getting your technical doubts solved
Reducing return rates effectively
Increasing monthly visitors to you site
Differentiating your brand from competitors
Getting your technical doubt solved
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What should I consider when choosing a Klaviyo alternative?
When selecting a Klaviyo alternative, consider factors like ease of integration with your existing CRM, the scalability of email campaigns, advanced segmentation, and automation features. Look for cost-effectiveness and support for omnichannel marketing.
How do Klaviyo alternatives improve email marketing automation?
Many alternatives offer robust automation, such as triggered workflows, dynamic email content, and personalized customer journeys. These platforms streamline email marketing by integrating data from various touchpoints, enhancing engagement.
Do Klaviyo alternatives support omnichannel marketing?
Several alternatives, such as Omnisend and Iterable, support omnichannel strategies. They allow you to engage customers via email, SMS, push notifications, and social media within a single platform.
Are Klaviyo alternatives suitable for eCommerce businesses?
Many Klaviyo alternatives like Mailchimp and Drip are designed with eCommerce in mind. They offer integrations with major eCommerce platforms, cart abandonment features, and product recommendation tools.
Can I easily migrate from Klaviyo to another platform?
Most Klaviyo alternatives offer seamless migration tools, enabling you to import customer data, email lists, and automation workflows with minimal disruption to your operations.
How do pricing models for Klaviyo alternatives compare?
Pricing varies, with some platforms offering freemium models (e.g., Mailchimp) and others providing flexible pricing based on subscriber count or features. It's crucial to align pricing with your business size and marketing needs.
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